Quantcast’s Traffic Charts
My project during summer 2011 at Quantcast was to design and implement new, interactive traffic charts. Traffic charts are graphs that show detailed user traffic information about a website, which can include the number of unique visitors, page views, or user sessions over a time period. These graphs, along with other graphs on each website’s profile, provide insight about the type of audience the web property attracts.
The legacy traffic charts were simply a generated image. Different options could be selected through a series of buttons, but the design left many features out, including the ability to select a custom timeframe.
The primary goal, however, was to make the charts interactive, so that users could view day-by-day traffic statistics. Now, users can select a custom timeframe and scroll through all of the history for each website profile.